HK09: Norma Chu – HK Banker’s passion for cooking becomes #1 cooking media brand in China

𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐐𝐮𝐨𝐭𝐞𝐬:

“It’s got to be fast, easy and visually attractive.  These are the three pillars of how we create content for consumers.”

“𝐶𝑜𝑜𝑘𝑖𝑛𝑔 𝑖𝑠 𝑎 𝑝𝑎𝑟𝑡 𝑜𝑓 𝑐𝑢𝑙𝑡𝑢𝑟𝑒 𝑡ℎ𝑎𝑡 𝑚𝑢𝑠𝑡 𝑏𝑒 𝑝𝑟𝑒𝑠𝑒𝑟𝑣𝑒𝑑.”

“[𝐻𝐾 𝑖𝑠] 𝑎 𝑔𝑟𝑒𝑎𝑡 𝑡𝑒𝑠𝑡𝑖𝑛𝑔 𝑔𝑟𝑜𝑢𝑛𝑑 𝑓𝑜𝑟 𝑖𝑑𝑒𝑎𝑠. 𝐼𝑡’𝑠 𝑠𝑚𝑎𝑙𝑙, 𝑠𝑜 𝑖𝑡’𝑠 𝑒𝑎𝑠𝑦 𝑡𝑜 𝑔𝑟𝑜𝑤 𝑦𝑜𝑢𝑟 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠 ℎ𝑒𝑟𝑒. 𝑂𝑛𝑐𝑒 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒 𝑎 ‘𝑝𝑟𝑜𝑑𝑢𝑐𝑡 𝑚𝑎𝑟𝑘𝑒𝑡 𝑓𝑖𝑡’, 𝑖𝑡’𝑠 𝑣𝑒𝑟𝑦 𝑐𝑜𝑛𝑣𝑒𝑛𝑖𝑒𝑛𝑡 𝑡𝑜 𝑟𝑒𝑙𝑜𝑐𝑎𝑡𝑒 𝑡𝑜 𝑀𝑎𝑖𝑛𝑙𝑎𝑛𝑑 𝐶ℎ𝑖𝑛𝑎 𝑎𝑛𝑑 𝑆𝑜𝑢𝑡ℎ 𝐸𝑎𝑠𝑡 𝐴𝑠𝑖𝑎.”

“𝐵𝑖𝑔𝑔𝑒𝑠𝑡 𝑐ℎ𝑎𝑙𝑙𝑒𝑛𝑔𝑒… ℎ𝑜𝑤 𝑑𝑜 𝑤𝑒 𝑐𝑜𝑛𝑡𝑖𝑛𝑢𝑒 𝑡𝑜 𝑖𝑛𝑛𝑜𝑣𝑎𝑡𝑒 𝑎𝑛𝑑 𝑑𝑖𝑠𝑟𝑢𝑝𝑡 𝑜𝑢𝑟 𝑜𝑤𝑛 𝑤𝑎𝑦 𝑜𝑓 𝑐𝑟𝑒𝑎𝑡𝑖𝑛𝑔 𝑐𝑜𝑛𝑡𝑒𝑛𝑡 𝑠𝑜 𝑤𝑒 𝑐𝑎𝑛 𝑘𝑒𝑒𝑝 𝑢𝑝 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒 𝑛𝑒𝑥𝑡 𝑔𝑒𝑛𝑒𝑟𝑎𝑡𝑖𝑜𝑛 𝑜𝑓 𝑣𝑖𝑒𝑤𝑒𝑟𝑠.”

“𝑅𝑒𝑎𝑙𝑙𝑦 𝑏𝑒𝑙𝑖𝑒𝑣𝑒 𝑖𝑛 𝑦𝑜𝑢𝑟𝑠𝑒𝑙𝑓 𝑎𝑛𝑑 𝑙𝑖𝑠𝑡𝑒𝑛 𝑡𝑜 𝑦𝑜𝑢𝑟 𝑖𝑛𝑠𝑡𝑖𝑛𝑐𝑡𝑠 𝑎𝑡 𝑎𝑙𝑙 𝑡𝑖𝑚𝑒𝑠 𝑒𝑣𝑒𝑛 𝑤ℎ𝑒𝑛 𝑦𝑜𝑢 𝑎𝑟𝑒 𝑓𝑒𝑒𝑙𝑖𝑛𝑔 𝑑𝑜𝑤𝑛.”

𝐆𝐮𝐞𝐬𝐭 𝐏𝐫𝐨𝐟𝐢𝐥𝐞:

Norma Chu is the founder of DayDayCook, the largest bilingual cooking show in Hong Kong and largest cooking media brand in China. Widely popular among the newly-weds, young working professionals, moms and dads, DayDayCook has over 60 million social followers and over 9 billion views.

Norma was born and raised in HK, and grew up in Seattle. Prior to DayDayCook, Norma was Head of Equities Research at HSBC Private Bank in Hong Kong.

Norma started DayDayCook in 2012 to pursue her passion for cooking; that turned into a thriving business. In 2015, Norma brought DayDayCook to Shanghai and entered China Market.

Norma has raised over 65 million USD in venture funding for DayDayCook from investors. She was named China New Media Top 100 people in 2016 and CY Zone’s most notable female entrepreneurs and was featured in the Apple Cover Story in 2018.