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Ariane Zagury worked in finance in Paris and London until she moved to HK. Recognizing a gap for good quality, stylish women’s fashion, she founded her own boutique called Rue Madame Fashion Group, which brings contemporary and premium fashion labels to Asia. Brand portfolio includes American Vintage Groupe, Hobbs London, Phase Eight and WHISTLES, Sweaty Betty. The company also operates multi label stores under the name of Rue Madame and Clemence. As of 2020, the group operates 34 stores across Hong Kong, Macau and Singapore.

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𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐐𝐮𝐨𝐭𝐞𝐬:

“𝑌𝑜𝑢 𝑐𝑎𝑛 𝑏𝑒 𝑓𝑟𝑜𝑚 𝑎𝑛𝑦𝑤ℎ𝑒𝑟𝑒 𝑎𝑛𝑑 𝑦𝑒𝑡, 𝑦𝑜𝑢 𝑑𝑜𝑛’𝑡 𝑔𝑒𝑡 𝑑𝑖𝑠𝑐𝑟𝑖𝑚𝑖𝑛𝑎𝑡𝑒𝑑 𝑖𝑛 𝐻𝐾. 𝐼 𝑎𝑚 𝐽𝑒𝑤𝑖𝑠ℎ 𝑎𝑛𝑑 𝑡ℎ𝑖𝑠 𝑖𝑠 𝑜𝑛𝑒 𝑜𝑓 𝑡ℎ𝑒 𝑠𝑎𝑓𝑒𝑠𝑡 𝑝𝑙𝑎𝑐𝑒 𝑓𝑜𝑟 𝑡ℎ𝑒 𝐽𝑒𝑤𝑖𝑠ℎ 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑡𝑦.”

“𝐿𝑜𝑡𝑠 𝑜𝑓 𝑝𝑒𝑜𝑝𝑙𝑒 ℎ𝑎𝑑 𝑡ℎ𝑒 𝑖𝑑𝑒𝑎 𝑙𝑖𝑘𝑒 𝑚𝑒 𝑏𝑢𝑡 𝑦𝑜𝑢 𝑛𝑒𝑒𝑑 𝑡𝑜 𝑑𝑜 𝑖𝑡… 𝑎𝑛𝑑 𝑠𝑢𝑠𝑡𝑎𝑖𝑛. 𝐼𝑡’𝑠 𝑣𝑒𝑟𝑦 𝑖𝑚𝑝𝑜𝑟𝑡𝑎𝑛𝑡 𝑡𝑜 𝑏𝑒 𝑎𝑏𝑙𝑒 𝑡𝑜 𝑡𝑎𝑘𝑒 𝑡ℎ𝑒 𝑙𝑒𝑎𝑑 𝑎𝑛𝑑 𝑗𝑢𝑚𝑝 𝑖𝑛.”

“𝑂𝑛𝑙𝑦 𝑡ℎ𝑖𝑛𝑔 𝑦𝑜𝑢 𝑘𝑛𝑜𝑤 𝑖𝑛 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠 𝑖𝑠 ℎ𝑜𝑤 𝑚𝑢𝑐ℎ 𝑤𝑖𝑙𝑙 𝑖𝑡 𝑐𝑜𝑠𝑡 𝑦𝑜𝑢. 𝐸𝑣𝑒𝑟𝑦𝑡ℎ𝑖𝑛𝑔 𝑒𝑙𝑠𝑒 𝑦𝑜𝑢 𝑑𝑜𝑛’𝑡 𝑘𝑛𝑜𝑤.”

“𝑅𝑢𝑒 𝑀𝑎𝑑𝑎𝑚𝑒 𝑖𝑠 𝑜𝑓𝑡𝑒𝑛 𝑙𝑎𝑏𝑜𝑟𝑎𝑡𝑜𝑟𝑦 𝑓𝑜𝑟 𝑢𝑠 𝑡𝑜 𝑡𝑟𝑦 𝑜𝑢𝑡 𝑑𝑖𝑓𝑓𝑒𝑟𝑒𝑛𝑡 𝑏𝑟𝑎𝑛𝑑𝑠. 𝐼𝑓 𝑎 𝑏𝑟𝑎𝑛𝑑 𝑤𝑜𝑟𝑘𝑠 𝑣𝑒𝑟𝑦 𝑤𝑒𝑙𝑙, 𝑤𝑒 𝑡𝑎𝑘𝑒 𝑖𝑡 𝑡𝑜 𝑎 𝑑𝑖𝑓𝑓𝑒𝑟𝑒𝑛𝑡 𝑙𝑒𝑣𝑒𝑙.”

“𝑅𝑒𝑡𝑎𝑖𝑙 𝑖𝑠 𝑎 𝑣𝑒𝑟𝑦 𝑐𝑦𝑐𝑙𝑖𝑐𝑎𝑙 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠. 𝑌𝑜𝑢 𝑛𝑒𝑒𝑑 𝑡𝑜 𝑑𝑒𝑎𝑙 𝑤𝑖𝑡ℎ 𝑑𝑖𝑓𝑓𝑒𝑟𝑒𝑛𝑡 𝑠𝑖𝑡𝑢𝑎𝑡𝑖𝑜𝑛𝑠. 𝑊ℎ𝑒𝑛 𝑦𝑜𝑢 𝑎𝑟𝑒 𝑜𝑛 𝑡𝑜𝑝 𝑜𝑓 𝑡ℎ𝑒 𝑚𝑎𝑟𝑘𝑒𝑡 𝑦𝑜𝑢 𝑓𝑎𝑐𝑒 𝑖𝑛𝑐𝑟𝑒𝑎𝑠𝑖𝑛𝑔 𝑟𝑒𝑛𝑡, 𝑑𝑖𝑓𝑓𝑖𝑐𝑢𝑙𝑡𝑦 𝑖𝑛 ℎ𝑖𝑟𝑖𝑛𝑔. 𝑊ℎ𝑒𝑛 𝑦𝑜𝑢 𝑎𝑟𝑒 𝑎𝑡 𝑡ℎ𝑒 𝑏𝑜𝑡𝑡𝑜𝑚 𝑜𝑓 𝑡ℎ𝑒 𝑚𝑎𝑟𝑘𝑒𝑡, 𝑖𝑡’𝑠 𝑑𝑖𝑓𝑓𝑖𝑐𝑢𝑙𝑡𝑦 𝑜𝑓 𝑔𝑒𝑡𝑡𝑖𝑛𝑔 𝑡ℎ𝑒 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠.”

“𝑇ℎ𝑒 𝑒𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑐𝑦 𝑚𝑖𝑛𝑑𝑠𝑒𝑡 𝑜𝑓 𝐻𝐾 ℎ𝑎𝑠 ℎ𝑒𝑙𝑝𝑒𝑑 𝑢𝑠 𝑖𝑛 𝑠𝑐𝑎𝑙𝑖𝑛𝑔 𝑜𝑢𝑟 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠.”

“𝐻𝐾 𝑖𝑠 𝑜𝑛𝑒 𝑜𝑓 𝑡ℎ𝑒 𝑓𝑒𝑤 𝑡𝑟𝑢𝑙𝑦 𝑖𝑛𝑡𝑒𝑟𝑛𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝑝𝑙𝑎𝑐𝑒𝑠 𝑖𝑛 𝑡ℎ𝑒 𝑤𝑜𝑟𝑙𝑑. 𝑇ℎ𝑒 𝑓𝑟𝑒𝑒𝑑𝑜𝑚 𝑡ℎ𝑎𝑡 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒 ℎ𝑒𝑟𝑒 𝑖𝑠 𝑎𝑚𝑎𝑧𝑖𝑛𝑔. 𝑊𝑜𝑟𝑘𝑖𝑛𝑔 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒 𝐻𝐾 𝑝𝑜𝑝𝑢𝑙𝑎𝑡𝑖𝑜𝑛 𝑖𝑠 𝑎 𝑣𝑒𝑟𝑦 𝑠𝑎𝑡𝑖𝑠𝑓𝑦𝑖𝑛𝑔 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒. 𝑇ℎ𝑒 𝑤𝑜𝑟𝑘 𝑒𝑡ℎ𝑖𝑐 𝑎𝑛𝑑 𝑡ℎ𝑒 𝑑𝑒𝑑𝑖𝑐𝑎𝑡𝑖𝑜𝑛 𝑜𝑓 𝑡ℎ𝑒 𝑡𝑒𝑎𝑚 𝑖𝑠 𝑣𝑒𝑟𝑦 ℎ𝑖𝑔ℎ.”

“𝐼𝑛 𝐻𝐾 𝑎𝑚𝑜𝑛𝑔𝑠𝑡 𝑝𝑒𝑜𝑝𝑙𝑒 𝑡ℎ𝑒𝑟𝑒 𝑖𝑠 𝑎 𝑠𝑡𝑟𝑜𝑛𝑔 𝑠𝑒𝑛𝑠𝑒 𝑜𝑓 𝑓𝑎𝑖𝑟𝑛𝑒𝑠𝑠 𝑎𝑛𝑑 𝑦𝑜𝑢 𝑐𝑎𝑛 𝑠𝑒𝑒 𝑡ℎ𝑎𝑡 𝑖𝑛 𝑒𝑣𝑒𝑟𝑦 𝑎𝑠𝑝𝑒𝑐𝑡 𝑜𝑓 𝑠𝑜𝑐𝑖𝑒𝑡𝑦 𝑎𝑛𝑑 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠𝑒𝑠.”

“𝐹𝑖𝑛𝑑 𝑠𝑜𝑚𝑒𝑡ℎ𝑖𝑛𝑔 𝑡ℎ𝑎𝑡 𝑦𝑜𝑢 𝑎𝑟𝑒 𝑝𝑎𝑠𝑠𝑖𝑜𝑛𝑎𝑡𝑒 𝑎𝑏𝑜𝑢𝑡 𝑎𝑛𝑑 𝑡ℎ𝑟𝑜𝑤 𝑦𝑜𝑢𝑟𝑠𝑒𝑙𝑓 𝑖𝑛. 𝑌𝑜𝑢 𝑤𝑖𝑙𝑙 𝑓𝑎𝑖𝑙 𝑏𝑢𝑡 𝑦𝑜𝑢 𝑤𝑖𝑙𝑙 𝑙𝑒𝑎𝑟𝑛 𝑓𝑟𝑜𝑚 𝑦𝑜𝑢𝑟 𝑚𝑖𝑠𝑡𝑎𝑘𝑒. 𝑊ℎ𝑎𝑡 𝑚𝑎𝑡𝑡𝑒𝑟𝑠 𝑖𝑠 𝑡𝑜 𝑡𝑟𝑦 𝑎𝑛𝑑 𝑙𝑖𝑣𝑒 𝑦𝑜𝑢𝑟 𝑑𝑟𝑒𝑎𝑚𝑠.”

𝐆𝐮𝐞𝐬𝐭 𝐏𝐫𝐨𝐟𝐢𝐥𝐞:
Ariane Zagury is the founder of Rue Madame Fashion Group.

An investment banker by training, Ariane Zagury was raised in a family of textile retailers in France, developing a taste for fabrics and fashion during her formative years. Graduating from the Universite Paris Dauphine in 2003, Ariane started her career in some of the most prestigious financial advisory groups, namely Rothschild & Cie, Paris and Credit Suisse. Rising swiftly through the ranks, she was named Director of the Foreign Exchange Desk at Goldman Sachs in London.

August 2008 brought a major shift in her life when she relocated to Hong Kong. Ariane was immediately struck by the women’s fashion sense and style, yet she was disappointed by the lack of fashionable, feminine and wearable designer brands on offer locally. To fill this void, in 2010, she opened her first concept store named “Rue Madame.” She collaborated with Patricia and Nathalie Samson who have had distinguished careers in the international fashion world, owning well-established concept stores in Paris.

Over the past few years, Ariane has become a trusted fashion adviser, bent on finding the perfect look. She creates personalized wardrobes that are compatible with the lifestyle of each of her customers. Furthermore, Ariane insists upon providing the best products and services at a reasonable price. This combination has made Rue Madame one of hottest fashion concept store in Hong Kong, securing the fidelity of a steady clientele.

Her enthusiasm for fashion and her unrelenting attention to detail have drawn the attention of renowned international brands. The management of American Vintage and Phase Eight have recently appointed Ariane as partner and entrusted her with the development of stand-alone shops. She has officially set up the “Rue Madame Fashion Group” and was named as one of the “2013 Local Heroes” by Hong Kong premier magazine, Ming Pao Weekly.

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