HK30: Michelle Hong – Singaporean communication professional promoting the urban farming movement in HK

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𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐐𝐮𝐨𝐭𝐞𝐬:

“𝑇ℎ𝑒𝑟𝑒 𝑎𝑟𝑒 600 ℎ𝑒𝑐𝑡𝑎𝑟𝑒𝑠 𝑜𝑓 𝑟𝑜𝑜𝑓𝑡𝑜𝑝 𝑠𝑝𝑎𝑐𝑒𝑠 𝑡ℎ𝑎𝑡 𝑎𝑟𝑒 𝑓𝑎𝑟𝑚𝑎𝑏𝑙𝑒 𝑖𝑛 𝐻𝐾 𝑎𝑛𝑑 𝑡ℎ𝑎𝑡 𝑖𝑠 𝑎𝑙𝑠𝑜 𝑣𝑒𝑟𝑦 𝑐𝑙𝑜𝑠𝑒 𝑡𝑜 𝑎𝑚𝑜𝑢𝑛𝑡 𝑜𝑓 𝑙𝑎𝑛𝑑 𝑡ℎ𝑎𝑡 𝑖𝑠 𝑎𝑣𝑎𝑖𝑙𝑎𝑏𝑙𝑒 𝑐𝑢𝑟𝑟𝑒𝑛𝑡𝑙𝑦 𝑓𝑜𝑟 𝑓𝑎𝑟𝑚𝑖𝑛𝑔 𝑖𝑛 𝐻𝐾. 𝑆𝑜 𝑖𝑡’𝑠 𝑙𝑖𝑡𝑒𝑟𝑎𝑙𝑙𝑦 𝑑𝑜𝑢𝑏𝑙𝑒 𝑎𝑛𝑑 𝑎𝑙𝑙 𝑜𝑓 𝑡ℎ𝑎𝑡 𝑐𝑎𝑛 𝑏𝑒 𝑢𝑠𝑒𝑑 𝑖𝑛 𝐻𝐾 𝑓𝑜𝑟 𝑜𝑟𝑔𝑎𝑛𝑖𝑐 𝑓𝑎𝑟𝑚𝑖𝑛𝑔.”

𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐐𝐮𝐨𝐭𝐞𝐬::

“𝑊𝑒 ℎ𝑎𝑣𝑒 𝑐ℎ𝑜𝑠𝑒𝑛 𝑡𝑜 𝑓𝑜𝑐𝑢𝑠 𝑜𝑛 𝑝𝑟𝑜𝑣𝑖𝑑𝑖𝑛𝑔 𝑢𝑟𝑏𝑎𝑛 𝑓𝑎𝑟𝑚𝑖𝑛𝑔 𝑎𝑠 𝑎 𝑠𝑒𝑟𝑣𝑖𝑐𝑒. 𝑊𝑒 𝑝𝑟𝑜𝑣𝑖𝑑𝑒 𝑎 𝑝𝑙𝑎𝑡𝑓𝑜𝑟𝑚 𝑝𝑟𝑜𝑣𝑖𝑑𝑖𝑛𝑔 𝑡𝑜𝑜𝑙𝑠 𝑎𝑛𝑑 𝑘𝑛𝑜𝑤𝑙𝑒𝑑𝑔𝑒 𝑛𝑒𝑒𝑑𝑒𝑑 𝑡𝑜 𝑔𝑟𝑜𝑤 𝑜𝑛𝑒’𝑠 𝑜𝑤𝑛 𝑓𝑜𝑜𝑑.”

“𝐼𝑡’𝑠 𝑎𝑏𝑜𝑢𝑡 𝑔𝑒𝑡𝑡𝑖𝑛𝑔 𝑝𝑒𝑜𝑝𝑙𝑒 𝑖𝑛𝑣𝑜𝑙𝑣𝑒𝑑 𝑖𝑛 𝑡ℎ𝑒 𝑝𝑟𝑜𝑐𝑒𝑠𝑠 𝑜𝑓 𝑔𝑟𝑜𝑤𝑖𝑛𝑔 𝑓𝑜𝑜𝑑… 𝑇ℎ𝑒𝑦 𝑎𝑟𝑒 𝑚𝑜𝑟𝑒 𝑐𝑜𝑛𝑛𝑒𝑐𝑡𝑒𝑑 𝑡𝑜 𝑡ℎ𝑒 𝑓𝑜𝑜𝑑 𝑡ℎ𝑎𝑡 𝑡ℎ𝑒𝑦 𝑎 𝑐𝑜𝑛𝑠𝑢𝑚𝑖𝑛𝑔… 𝑡ℎ𝑒 𝑛𝑒𝑥𝑡 𝑡𝑖𝑚𝑒 𝑡ℎ𝑒𝑦 𝑔𝑜 𝑡𝑜 𝑎 𝑔𝑟𝑜𝑐𝑒𝑟𝑦 𝑠𝑡𝑜𝑟𝑒, 𝑡ℎ𝑒𝑦 ℎ𝑎𝑣𝑒 𝑎 𝑑𝑖𝑓𝑓𝑒𝑟𝑒𝑛𝑡 𝑙𝑒𝑛𝑠… 𝑤ℎ𝑎𝑡 𝑡ℎ𝑒𝑦 𝑠ℎ𝑜𝑢𝑙𝑑 𝑏𝑒 𝑒𝑎𝑡𝑖𝑛𝑔.”

“𝐻𝐾 𝑝𝑒𝑜𝑝𝑙𝑒 𝑎𝑟𝑒 𝑣𝑒𝑟𝑦 𝑑𝑦𝑛𝑎𝑚𝑖𝑐, 𝑝𝑟𝑎𝑐𝑡𝑖𝑐𝑎𝑙 𝑎𝑛𝑑 𝑎𝑙𝑠𝑜 𝑟𝑒𝑠𝑖𝑙𝑖𝑒𝑛𝑡.”

“𝑀𝑦 𝐻𝐾 𝑙𝑖𝑓𝑒 𝑖𝑠 𝑠𝑡𝑖𝑚𝑢𝑙𝑎𝑡𝑖𝑛𝑔, ℎ𝑢𝑚𝑏𝑙𝑖𝑛𝑔 𝑎𝑛𝑑 𝑏𝑎𝑝𝑡𝑖𝑠𝑚 𝑏𝑦 𝑓𝑖𝑟𝑒 – 𝑚𝑒𝑎𝑛𝑖𝑛𝑔 𝑦𝑜𝑢 𝑏𝑒𝑐𝑜𝑚𝑒 𝑎 𝑛𝑒𝑤 𝑝𝑒𝑟𝑠𝑜𝑛 𝑜𝑟 𝑟𝑒𝑏𝑜𝑟𝑛 𝑏𝑢𝑡 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒 𝑡𝑜 𝑔𝑜 𝑡ℎ𝑟𝑜𝑢𝑔ℎ 𝑐ℎ𝑎𝑙𝑙𝑒𝑛𝑔𝑒𝑠 𝑡𝑜 𝑔𝑒𝑡 𝑡ℎ𝑒𝑟𝑒.”

𝐆𝐮𝐞𝐬𝐭 𝐏𝐫𝐨𝐟𝐢𝐥𝐞:
Michelle is Co-Founder of Rooftop Republic Urban Farming, a social enterprise creating more livable cities through urban farming. Rooftop Republic is committed to making cities greener and more sustainable by adding edible landscapes across the dense concrete jungles. Since their establishment in 2015, they have transformed 68,000 square feet of idling urban spaces, creating over 61 productive landscapes in Hong Kong and China, ranging from urban farms to vertical greens, indoor farming and agri-tech developments.

Michelle holds a Bachelor of Communication Studies with Specialization in Communication Research from Nanyang Technological University and has a Certificate in Horticultural Therapy. She specializes in marketing, communications, digital marketing and project management.

Michelle is also a fellow of the global Vital Voices GROW Fellowship 2020.

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